AI for real estate · UK · Ireland · UAE
AI Agents for Real Estate Teams: Answer Every Inquiry in Seconds
Portal leads, sign calls and website chats arrive at all hours — and the first agent to respond usually wins. Infirise AI answers every inquiry in seconds, qualifies buyers, sellers and renters, books showings and valuations, and hands hot leads to the right agent with a summary.
Meet Ava, the AI assistant for Harbor & Pine Realty (a fictional brokerage). Ask about a listing, book a showing or request a valuation.
AI for real estate, in one paragraph
Infirise AI builds AI voice and chat agents for real estate brokerages and teams. They answer calls, portal leads, website chats and WhatsApp messages in seconds, 24/7; ask your qualifying questions (timing, budget, financing, areas); book showings, valuations and callbacks into agents’ calendars; and log everything in your CRM — handing hot leads to a person the moment they’re ready.
Why speed-to-lead decides deals
NAR had 1,439,163 members in June 2026, while existing-home sales were 4.06 million in both 2024 and 2025 — the lowest annual totals since 1995. With more agents chasing fewer deals, response time is a competitive weapon: firms that tried to contact web leads within an hour were nearly seven times as likely to qualify them, and 23% of companies never responded at all (Harvard Business Review).
Sound familiar?
Leads arrive when agents can’t answer
Portal inquiries and sign calls peak in the evening and at weekends, when agents are showing homes or off the clock.
Slow follow-up hands deals to competitors
Buyers contact several agents at once. The first useful reply usually wins the showing.
Hours lost on unqualified leads
Browsers, wrong areas and unrealistic budgets eat time that should go to serious buyers and sellers.
CRM notes missing or late
Details from calls and texts never reach Follow Up Boss or your CRM, so follow-up falls through the cracks.
Rental and showing requests swamp the office
The same questions about availability, pets, parking and viewing times tie up admin staff.
Compliance risk in every conversation
Fair-housing rules, consent for calls and texts, and data protection make ad-hoc follow-up risky.
What the AI agents do
Voice agent
- Listing calls, 24/7Answers questions from your listing feed (price, features, availability) and books a showing with the right agent.
- Buyer qualificationAsks your questions — timing, pre-approval, budget, areas, must-haves, existing agent — scores the lead and routes it by area or round-robin.
- Seller and valuation requestsCaptures the address, timeline and reason for moving, then books a valuation (listing appointment).
- After-hours and overflowPicks up when agents don’t answer within 4 rings, at night and at weekends.
- Speed-to-lead callbacksCalls new web leads within 60 seconds — only where the person has given the required consent.
Chat & WhatsApp
- Website chatAnswers listing questions, captures contact details and books showings from your website.
- SMS and WhatsApp follow-upFollows up portal leads by text where consent exists and the channel’s rules allow.
- Long-term nurtureChecks in with buyers who aren’t ready yet and alerts the agent when they re-engage.
Automation
- Portal lead parsingTurns Zillow, Realtor.com, Rightmove, Zoopla and idealista lead emails into CRM records within seconds.
- Showing logisticsSends confirmations, reminders and feedback requests; in the US, sends the brokerage’s written buyer agreement for e-signature before a tour.
- Summaries and draftsPushes call summaries and next steps to the CRM and the agent’s phone; drafts listing descriptions from agent notes for review.
Hear Ava book a showing
A 45-second call with a fictional buyer. Everything the agent says comes from the listing data and booking rules the brokerage approved.
Sample call · Real estate
AI agentHi, thanks for calling Harbor & Pine Realty. I’m Ava, the brokerage’s AI assistant — this call may be recorded. How can I help?
CallerHi, is the three-bed on Elm Street still available?
AI agentYes, 42 Elm Street is still available at $615,000 — three bedrooms, two baths and a renovated kitchen. Would you like to see it this week?
CallerSaturday morning, if possible.
AI agentI can offer 10:00 or 11:30 on Saturday with Jordan, the listing agent. Before I book, are you working with an agent already, and have you been pre-approved for a mortgage?
CallerNo agent yet, and yes, I’m pre-approved.
AI agentGreat — you’re booked for 10:00 on Saturday. I’ll text you a confirmation with Jordan’s details. Anything else you’d like me to pass on?
Agent is responding
After-call summaryNew buyer lead · pre-approved · no agent · showing booked Sat 10:00 with Jordan (42 Elm St) · source: sign call · CRM record created and tagged “hot” · confirmation SMS sent · call length 1 min 38 s
Integrations
- US CRMs
- Follow Up Boss · Lofty · BoldTrail (kvCORE) · Sierra Interactive · HubSpot · Salesforce
- Lead sources
- Zillow · Realtor.com · Homes.com · your IDX website · Meta lead ads
- UK & Europe
- Reapit · Alto · Street · Rightmove · Zoopla · OnTheMarket · idealista · Funda · ImmoScout24 (lead emails)
- Scheduling
- Google Calendar · Microsoft 365 · Calendly · ShowingTime
- Channels
- Phone · SMS · WhatsApp · web chat · email
How we handle compliance in real estate
- Fair housing: the agent follows scripts you approve, gives everyone the same information and never asks about or comments on protected characteristics or the make-up of neighborhoods (US Fair Housing Act; UK Equality Act 2010).
- Consent for calls and texts: in the US, calls using an AI-generated voice need prior express consent under the TCPA — written consent for marketing calls (FCC ruling, February 2024). We add consent wording to your forms, log it and honor opt-outs immediately. UK marketing calls and texts follow PECR.
- Disclosure: the agent always says it’s an AI and offers a person.
- Buyer agreements (US): the agent can send your buyer agreement for signature, but never explains or negotiates its terms — that’s for licensed agents.
- Data: lead data lives in your CRM; recordings are kept for 30 or 90 days, as you choose.
Illustrative example
Example: a 12-agent team
The team receives about 400 phone, portal and chat inquiries a month, and a quarter arrive after hours. If answering in seconds turns just two more inquiries a year into closed deals at $8,000 gross commission each, that’s $16,000 — against about $9,900 for the first year of the Growth plan ($699 a month plus $1,500 setup).
Illustrative only. Replace with your own numbers in the ROI calculator.
Fit by business size
Solo agent or small team (1–5)
AI Receptionist — Essential: listing calls, showing booking, text summaries
from $449 /month
Growing team or brokerage (6–30)
AI Receptionist — Growth + Chat & WhatsApp: CRM integration, lead routing, portal lead parsing
from $699 /month
Multi-office brokerage or franchise
Scale + custom workflows: numbers per office, routing by office and language, reporting by lead source
from $1,499 /month
Pilot success metrics
- Median time to first response
- Share of inquiries answered
- Showings and valuations booked
- CRM records complete
- Leads handed to agents
Questions
Can an AI assistant really qualify real estate leads?
Yes, for the first conversation. The agent asks your qualifying questions — timing, budget, financing, areas and whether they already have an agent — and scores the lead. Serious buyers and sellers go straight to your agents with a summary, so your people spend their time where it counts.
Will it work with Follow Up Boss or my CRM?
In most cases, yes. We connect to Follow Up Boss, Lofty, BoldTrail, HubSpot and Salesforce through their APIs, and to other CRMs through webhooks or email parsing. Every call and chat is logged with a summary, tags and the next step.
Can the AI call new leads automatically?
Yes, but only with consent. In the US, calls that use an AI-generated voice need the person’s prior express consent under the TCPA, and written consent for marketing calls. We add consent wording to your forms, log it, and call within 60 seconds only when consent is in place.
Does it follow fair housing rules?
Yes. The agent follows scripts you approve, answers the same questions the same way for everyone, and never asks about or comments on protected characteristics or who lives in a neighborhood. Questions such as “Is this a safe area?” go to your agents, who can point to public sources.
Can it handle rentals and viewings too?
Yes. It answers availability questions, checks inquiries against your published criteria (move-in date, pets, income requirements) and books viewings. Decisions on applications always stay with your team.
Does it work for UK estate and letting agents?
Yes. We build UK versions in British English with Rightmove and Zoopla lead handling, Reapit or Alto integration and UK GDPR-compliant data handling.
Answer every lead in seconds — starting this month
Hear Ava book a showing, then let’s map your lead flow and set up a 30-day pilot with clear targets.